Franchise decision advisor
Before you pick a franchise brand, let's work out if this business is right for you.
I help people decide, before they buy a franchise, whether it's right for them. If it isn't, I'll tell you. I built a network of twenty outlets, have been a franchisee myself, and know what the brochure leaves out.
One competence, three moments
I know whether a franchise unit actually makes money — because I have run them. That competence gets applied at three points in the life of a franchise.
Underneath all three: does the unit actually make money, and will it keep making money under the conditions you are about to create?
What I have actually done
Four roles, not one.
I built a network of twenty outlets across Mumbai, some company-run, some franchised, supported by a 10,000 sq ft central kitchen built to flight-catering standard. Company-owned, franchise-owned and company-operated, and franchise-owned and franchise-operated formats all ran side by side, so I know what the layer above a unit costs in each.
My family took back its cinema concession counters after years of leasing them out, and inside twelve months they earned more than three times the previous rent. I was also the franchisee whose brand was discontinued by its owner, and I chose to exit two businesses rather than compete on a dimension I could not win on.
Franchisee, franchisor, operator, owner. Every read I give you comes from having lived the downside, not from having studied it.
I tell you if it isn't right, and you decide with the full picture.
Member of
I am a member of JITO and of JITO Business Network (JBN) in Mumbai.
How I'm paid.
How I'm paid depends on the engagement. I'll tell you before we start, and it never changes what I recommend.
If the advice would change depending on who pays, it would be wrong, and I would say so. I won't recommend a brand because of what it pays, and nobody here is pressured: no deadlines, no “last territory”.
I am not your agent, attorney or representative, and I do not hold your money.
Independent Franchise Consultant, Franchise India
Start with a conversation
Tell me what you are weighing up. You will get a reply within one working day — usually with a straight view on whether this is worth taking further.
The first conversation is thirty minutes and has no fee. If I'm not the right person for what you need, I will say so and point you toward whoever can help.
The risk of finding out whether we fit is mine, not yours.